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i-merchant E-Newsletter

i-merchant E-Newsletter

i-Merchant from Multichannel Merchant (Every other Tuesday) is exclusively focused on the discipline of selling products and merchandise online: drawing prospects to the site, making the sale and processing the order. Coverage includes use of e-mail to drive sales and traffic, rich media, dynamic stock control, credit card processing and repeat sales, as well as e-mail newsletters as a sales tool; how to create an effective landing page; search marketing; web analytics; how to boost online conversions; the role of content in online selling; merchandising, and online creative.

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