Chief Direct Marketer E-Newsletter
Chief DIRECT Marketer (Weekly on Wednesdays) helps direct marketers respond to emerging opportunities fast. The most seasoned team of direct marketing journalists in the business offers readers analysis of trends and developments impacting the DM world, with emphasis on case examples, best practices and measurement-based tactics that can assist any direct-response marketer. Read the latest commentary from industry experts and our editors on topics as vital to DM success as direct mail, telemarketing, e-commerce, database/CRM, social media and e-mail. Formerly Direct Newsline.
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Prevent Data Loss with Remote Online Backup Service
The U.S. National Archives & Records Administration states that 50 percent of businesses that lose their critical data for 10 days or more end up filing for bankruptcy. Since one out of ten hard drives fails each year, and hard copies of data can be just as susceptible to damage as the original, having your company’s important files stored with an off-site data backup service is simply good business sense. In the event of a disaster, whether due to human error, theft, fire, defective components, or a system crash, having a remote online backup of all of your important information ensures that it is always safe, secure and easily accessible. Remote online backup services have become more affordable and service providers are abundant. Many online backup vendors offer similar functionality but there are a number of variables, which can make selecting the right provider for your company a challenging task. This guide is designed to assist decision makers in determining the best remote backup ...
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VoIP: Efficient Communications for Growing Companies
For America's growing small businesses, the solutions offered by a VoIP phone system are worth taking note. VoIP is widely recognized for the tremendous advantages it offers small businesses in terms of cost savings and efficiency. With intuitive features that increase company productivity, and the ability to blend traditional PBX systems into a common platform, VoIP systems help small businesses accomplish much more while spending less.
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When Small Businesses Outsource Payroll
Like most tasks in a small business, there is more than one way to produce payroll each period. This white paper analyzes three options for payroll processing - manual bookkeeping, using in-house bookkeeping or payroll software, and hiring a professional payroll provider.
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Buyers Guide: Inbound Call Centers
Inbound call centers employ a group of live operators, project managers and account representatives to sell your products and services on your behalf while not necessarily working out of your office or place of business. They handle calls that are initiated by the customer and are most popular in departments of customer service, order processing and help desks. When looking toward working with an inbound call center, determine if you need operation to be during traditional working hours or after hours as well. Also determine if the call representatives will schedule appointments, simply take messages, process sales orders and/or offer technical support.
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Retail Online Integration Magazine
Published 6 times a year, Retail Online Integration magazine provides practical information and ideas retailers, catalogers, online marketers and brand merchants can use to do their jobs more profitably. We provide readers with solid, how-to information, case studies and advice from leading experts on catalog creative, production/printing, e-commerce, fulfillment, merchandising, database marketing, lists and media and customer relationship management. Subscriptions are available free to individuals who meet pre-established demographic criteria.
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Target Marketing Magazine
Published monthly, Target Marketing delivers hands-on, how-to-do-it editorial that gives you the tools you need to effectively develop, execute, and evaluate your direct marketing efforts. Whether it's direct mail, telemarketing, or websites, you'll get the ideas and insight you need to help you and your company market smarter and more profitably. Subscriptions are available free to individuals who meet pre-established demographic criteria.