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Multichannel Merchant Magazine
The business of selling products continues to evolve. Traditional catalogers, retailers, and even manufacturers are now multichannel organizations. They sell across print, online, retail, television, e-mail, kiosk and more. Multichannel Merchant helps senior-level executives in these companies manage profitable businesses by providing superior analysis of successful strategies across all areas of multichannel marketing-cataloging, database marketing, e-commerce, retail, merchandising, operations and more. Multichannel Merchant is the one source that educates executives on how to capitalize on opportunities in their core business, and at the same time integrate strategies and maximize success in each channel. |
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Direct -
DIRECT is written for senior-level consumer and B2B direct marketing executives across a variety of industries and direct marketing agencies. |
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Promo -
PROMO is written for senior-level corporate and marketing executives at Fortune 500 firms, leading consumer products and services companies, and top agencies. |
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© 2007 The Information Refinery Inc. All Rights Reserved.
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